KISS Writes Song, Marketing for IRL
Topic: Sports
Posted: Wed, Jan 18, 2006 
The Indy Racing League recently announced that it's hired KISS front man Gene Simmons to promote the 2006 racing season, the campaign is called "I Am Indy" and will feature a song of that name by Simmons, as well as ads in TV, print, radio and the internet. You can hear the song here.
Yep, sounds like a winning campaign to me.
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Comments
1. Jan 19, 06 07:46 AM | Norm said:
Sounds a bit tongue-in-cheek to me! :-)
2. Jan 19, 06 10:51 AM | nitsudima said:
I don't think the song was clear enough in conveying what their tagline is. After listening to it, I'm still not sure what they're trying to sell. I'm surprised the genius of Gene Simmons couldn't stick more to the point.
3. Feb 6, 06 01:47 PM | Mike said:
What an awful song. Soounds like Gene spent all of about 7 minutes on that "genius". Would have been nice to see the IRL hire an Indianapolis producer. I KNOW there are some capable of producing far better than that. And, it would have kept the money inside the city. What a shame.